How to Determine ESP Function From Fiction
The capabilities of modern email service providers (ESPs) have advanced far beyond their predecessors. This guide is intended to help marketers seeking new ESPs evaluate their options from a functionality and management perspective.
Inside, marketers will learn to ask the questions that reveal how an ESP’s technology foundation affects their ability to bring immersive, data-driven campaigns to life.
Download this guide to:
- Help you confidently choose the ESP that’s right for your organization
- Develop a first-hand understanding of your ESP’s strengths and weaknesses
- Learn how to explore an ESP’s specialized capabilities and technical foundations
- Understand how ESP usability, flexibility, and productivity directly affect short- and long-term marketing goals