The capabilities of modern email service providers (ESPs) have advanced far beyond their predecessors. This guide is intended to help marketers seeking new ESPs evaluate their options from a functionality and management perspective.
Inside, marketers will learn to ask the questions that reveal how an ESP’s technology foundation affects their ability to bring immersive, data-driven campaigns to life.
Download this guide to:
- Help you confidently choose the ESP that’s right for your organization
- Develop a first-hand understanding of your ESP’s strengths and weaknesses
- Learn how to explore an ESP’s specialized capabilities and technical foundations
- Understand how ESP usability, flexibility, and productivity directly affect short- and long-term marketing goals