Have you ever received a product recommendation totally off base for you, and gotten the ick from that brand? Like, no, I do not want to buy a broomstick or a cape right now. Maybe when I’m executing my marketing campaigns later.

Individualising the customer journey doesn’t have to be like pulling rabbits out of a hat, although it can certainly feel like a magic trick when done right. In fact, companies that excel at personalisation generate 40% more revenue (McKinsey). It’s clear individualisation is the path forward for marketers, not just the standard personalisation we’ve all been shooting for.

In this webinar, our Senior Manager of Solutions Consulting, Katie Barends, sits down with Sofia Casson, Marketing Executive, from Butternut Box to chat through what it means to individualise your customer journey and how they are doing it today.

There are no tricks up our sleeves here, walk away from this webinar knowing:

• What individualisation is and how it’s different from personalisation
• The 4 steps to individualising the customer experience
• Real life examples of individualisation and its impact on key business results

Begin executing on these tips and tricks today with our Checklist for Creating Individualization Magic.