About the Webinar

Customers – your company’s most treasured asset. Not only are they the lifeblood of a business, but they happen to be a gold mine of profitability. In fact, a Gartner study found that companies can increase revenue by as much as 20 percent via retaining, upselling, and cross-selling to existing customers. Is your growth team capitalizing on this opportunity?

In this webinar, we offer up a trove of tips and pro advice for executing sophisticated, cross-channel customer engagement campaigns – at scale. You’ll come away with:

  • Proven tips and tricks that increase retention and create loyal, happy customers
  • Cross-sell and upsell campaign best practices across multiple channels
  • Gold-star-worthy examples of customer marketing campaigns by some of today’s top brands

Panelists

Jen Capstraw

Jen Capstraw

Director of Strategic Insights and Evangelism
Iterable