The Forrester Wave™: CCCM

About the Webinar

Prioritizing customer acquisition over engagement and retention is like inviting people to a party with no food — talk about a poorly planned experience! Every message you send post-signup holds potential to capture attention, fuel interest and drive action, so it’s essential to personalize that message across all the ways your customers interact with your brand.

In our webinar, we share 8 ROI-boosting tips to optimizing the post-click experience across email, direct mail, mobile, web and more.

The Top Takeaways:

  • How to personalize landing pages to make that perfect first impression
  • Which must-have channels you need to create seamless customer journeys
  • Examples from industry leaders like Airbnb and Netflix that will inspire your next marketing campaign

Panelists

Alyssa Jarrett

Alyssa Jarrett

Director, Brand & Content Marketing
Iterable
Ginny Tonkin

Ginny Tonkin

Sr. Demand Generation Marketing Manager
Iterable