Ask a Builder About: How TaskHuman Improves Program Engagement From Personalized Journeys
Ask a Builder About: How TaskHuman Improves Program Engagement From Personalized Journeys
  • On-demand
  • 30 Minutes
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers using Iterable.

Do you believe “if you build it, they will come?” In episode three of this series, hear how TaskHuman found that to not always be true!

What does work? TaskHuman discovered that a robust user journey strategy was the key to increasing user engagement and retention. During this webinar, Head of Growth Marketing at TaskHuman, Emma Lehman, will share how her team uses Iterable to personalize journeys across the lifecycle—from welcome to onboarding, and beyond.

Iterable’s Senior Director of Customer & Partner Marketing, Katie Pope, will join Emma as she demonstrates how TaskHuman’s onboarding journey—a sequential step-by-step user experience—increased user adoption, participation, and KPIs across the board.

Walk away from this webinar understanding:

  • How to increase user engagement and adoption through user journeys
  • How to build robust journeys throughout the customer lifecycle
  • New ideas to personalize messages and earn loyalty
  • Best practices for executing multi-channel messages



Katie Pope

Senior Director of Customer & Partner Marketing

Emma Lehman

Head of Growth Marketing
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