Customer Data and The Fundamentals of Personalisation
Customer Data and The Fundamentals of Personalisation
  • On-demand
  • 90 Minutes

Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to create more meaningful, individualised conversations with their customers. In our joint Masterclass with Sparkpost we’ll discuss how customers want to be reached, and how you can leverage data and technology to personalise their journey. 

In this session we dive into:

  • Which messages resonate most with your customers
  • Driving acquisition and customer loyalty
  • The 4 Levels of Personalization

Panelists

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April Mullen

Director of Strategic Insights
SparkPost
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Eloise Shuttleworth

Director of Customer Success, EMEA
Iterable
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