- 60 Minutes
Digital transformation is the buzz phrase of the decade. But few know how to do it, and even fewer have measurable financial results.
Swan Sit was the Global Head of Digital Marketing at Nike, Estée Lauder, Revlon, and Elizabeth Arden. She will take us through a case study of when digital transformation works, leading a global cosmetic company through a turnaround that resulted in acquisition, and the steps and components needed to execute a transformation journey. She will also take us through recent trends and changes that continually affect our digital transformation roadmaps, like data, privacy and platforms.
Marketing is fundamentally about people. But only when we understand the channels and platforms that reach our consumers, can we meet them where they are. Consumers are already there – it’s time for the companies to catch up.
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