- On-demand
- 30 Minutes
To reach true personalization, brands need to leverage data about their users and their business. User data is all of the information about who the customers are and the actions they take as they engage with the brand. Business data is all of the information not tied to a specific user which provides the context needed for meaningful personalization — think product recommendations, nearest stores, relevant media to nurture, and more.
During this 30 minute virtual demo, we’ll show you how Iterable Catalog activates your business data to create deeply personalized messages at scale.
In this first of two deep-dive sessions, you’ll gain a clear understanding of how Catalog empowers marketers to:
- Increase engagement and conversion: Contextualize and enrich every message with 1:1 product and content recommendations, location or other data matching a user’s preferences and past behaviors to increase engagement, loyalty, and conversions
- Personalize at scale: Create templates for order confirmation with recommended products, repurpose personalizations across channels, and create evergreen campaigns that update based on your user and business data
Join us to create richer messages and deploy personalization at scale.
Speakers
Carlos Lopez Nai
Peter Oleson
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