About the Webinar

Test, test, test – it’s a best practice, right?! But are you just going through the motions of testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

In this webinar, Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively discussion on testing – from common fails to foolproof strategies to the future of optimization.

Key Takeaways:

  • An understanding of testing mistakes you’re probably making
  • Clear steps for developing and executing meaningful tests
  • Insights on how artificial intelligence and machine learning are shaping optimization opportunities today and beyond

Panelists

Jen Capstraw

Jen Capstraw

Director of Strategic Insights and Evangelism
Iterable
Victoria Peppiatt

Victoria Peppiatt

Co-Founder and COO
Phrasee
Karen Talavera

Karen Talavera

President and Founder
Synchronicity Marketing