In recent years, subscriptions have become more popular and customers are enjoying the convenience they offer.

With the rising cost of living, customers have to be selective and choose the ones they want to use and, in the highly competitive fitness industry, building and maintaining customer loyalty is critical for success.

In this webinar, Saagar Bains and Alicia Gillard from The Body Coach and Murray Wright from Iterable discuss how the fitness app, whose online workouts during the pandemic reached huge audiences, builds customer loyalty with increased personalisation.

You will learn:

• How The Body Coach enhance customer loyalty and drive long-term growth
• The role of personalisation in fostering customer loyalty
• How The Body Coach is using Martech to create engaging and effective customer experiences