How the NHL Delivers Real-Time Fan Engagement at Scale

On-demand
60 Minutes

Traditional, static, blast-style campaigns? That’s not in the NHL’s playbook.
They’ve ditched static, one-size-fits-all campaigns for dynamic, personalized messaging that moves as fast as the game itself.

Join Iterable, Movable Ink, and Aileen Berran, Vice President of Fan Engagement & Data Strategy at the NHL, for an inside look at how one of the world’s most iconic sports leagues is transforming the fan experience.

What you’ll learn:

How the NHL delivers 33+ dynamic versions of a single message
How custom events and live data feeds drive hyper-relevant and personalized communications
How they engage fans across email and SMS—in real time

Powered by:

Iterable – Real-time data activation from any source
Movable Ink – Infinite creative variations of personalized content for any channel

Panelists

Aileen Berran

Vice President, Fan Engagement & Data Strategy
National Hockey League (NHL)

Monica Mahale

Director, Product Marketing
Movable Ink

Andrew Hagen

Director, Solutions Marketing

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