How the NHL Delivers Real-Time Fan Engagement at Scale
How the NHL Delivers Real-Time Fan Engagement at Scale
  • July 9, 2025
  • 8:00 am (PDT) / 11:00 am (EDT) / 4:00 pm (BST)
  • 60 Minutes

Traditional, static, blast-style campaigns? That’s not in the NHL’s playbook.
They’ve ditched static, one-size-fits-all campaigns for dynamic, personalized messaging that moves as fast as the game itself.

Join Iterable, Movable Ink, and Aileen Berran, Vice President of Fan Engagement & Data Strategy at the NHL, for an inside look at how one of the world’s most iconic sports leagues is transforming the fan experience.

What you’ll learn:

  • How the NHL delivers 33+ dynamic versions of a single message
  • How custom events and live data feeds drive hyper-relevant and personalized communications
  • How they engage fans across email and SMS—in real time

Powered by:

  • Iterable – Real-time data activation from any source
  • Movable Ink – Personalized visuals that bring messages to life

Panelists

Berran_Aileen_112024_0222-scaled-e1750704811669

Aileen Berran

Vice President, Fan Engagement & Data Strategy
National Hockey League (NHL)
Monica-Mahale-Headshot-1

Monica Mahale

Director, Product Marketing
Movable Ink
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