Individualisation: 3 steps towards a winning customer experience
Individualisation: 3 steps towards a winning customer experience
  • On-demand
  • 110 Minutes

Today’s customers want to see more than their names in the emails they receive from your brand. In fact, they insist on it – and will ignore your emails or worse, if they don’t see themselves in your messages.

A personalisation plan requires a lot of moving parts to come together to create messages that break through inbox clutter and connect with your customers no matter where they are on their journey with your brand.

Join us and learn:

  • How to get your Data Ducks in a Row
  • A/B Testing your Automations
  • Aesop Personalisation strategies



Gianfranco Cuzziol

Global Head of CRM

Skip Fidura

Chief Marketing Officer

Kath Pay

Holistic Email Marketing

Philip Johnson

Solutions Consultant
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