Hungry for Transformation: How Jersey Mike’s Created a Unified Customer Experience
Hungry for Transformation: How Jersey Mike’s Created a Unified Customer Experience
  • On-demand
  • 30 Minutes

Since 1956, Jersey Mike’s has been serving delicious, made-to-order sub sandwiches to hungry diners. What started as a small, independent shop in Point Pleasant, New Jersey has now grown to nearly 2,000 locations worldwide. As its brick-and-mortar footprint expanded, Jersey Mike’s recognized the need to marry its legacy in-store experience to the demands of today’s digital-first consumers.

Join Kelly McGee, Director of Digital Marketing, as she shares how:

  • Jersey Mike’s transformed its digital experience to embrace consumer expectation
  • The right tech stack laid the foundation for a unified customer experience
  • They leverage data to deliver personalized, cross-channel messages that build loyalty

Speaker

Jersey-Mikes-Kelly-McGee

Kelly McGee

Director of Digital Marketing
Jersey Mike's
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