

Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
- March 9, 2022
- 11:00 am (PST) / 2:00 pm (EST) / 7:00 pm (GMT)
- 60 Minutes
As marketers, it can be easy to focus our resources on acquiring new customers. Nurturing these customers with hyper-personalized experiences that will build long-term loyalty is just as important—but no doubt a challenge.
Join us and hear from marketing leaders at Pandora and AllSaints, as we discuss how you can engage with your customers throughout the entire journey and build meaningful interactions across the lifecycle.
In this session, you will:
- Learn the top tips to building long-term customer relationships
- Discover the latest trends in loyalty marketing and the shift to LTV
- Learn the right KPIs to track to increase loyalty
Panelists

Mark Ford
Head of CRM
AllSaints
AllSaints

Skip Fidura
Chief Marketing Officer

Rasmus Dahl Jessen
Automation Manager, Global Marketing
Pandora
Pandora

Kath Pay
CEO
Holistic Email
Holistic Email

Adeola Sole
Senior Consultant
Holistic Email
Holistic Email

Jessica Hooper
Senior Customer Marketing Manager
Iterable
Iterable
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