Holiday season creep is real and every year marketers have to begin thinking about it earlier and earlier with some brands beginning their holiday sales as early as September. 2023 saw a surge of nearly 7 billion additional messages from July to November. Marketers have to be prepared to navigate this increase in email volume effectively.

Capturing and retaining shoppers’ attention amidst their overflowing inboxes is becoming more challenging. To ensure your brand has a joyous holiday season, it’s essential to make sure you’re following the latest sending guidelines and list hygiene recommendations. During this webinar, deliverability experts from Iterable and

Kickbox will join forces to discuss the importance of the following during your holiday planning:

• Sending infrastructure details
• List Hygiene
• IP Warming Strategy
• ​​List Segmentation and Targeting
• Content Strategy

Make sure you bring your questions because there will also be a Q&A! Happy sending!