The Forrester Wave™: CCCM

About the Webinar

As growth marketers, we understand the far-reaching significance of a winning first impression. So, when it comes to engaging new subscribers or building brand advocates, how can we start a relationship that goes the distance? It begins by extending a warm – and optimized – welcome.

In this webinar, we explore what it takes to create welcome campaigns that make sparks fly. Here are the takeaways:

  • Tips for crafting the perfect welcome experience that best fits your unique customer base
  • Steps you can take to ensure a consistent welcome series, seamlessly across multiple channels
  • Best practices and standout examples of cross-channel welcome campaigns that caught our attention


Jen Capstraw

Jen Capstraw

Director of Strategic Insights and Evangelism