The 5-Step Playbook for Moments-Based Marketing

Webinar Series

Step 2: Redesign Your Journeys for Real-Time Relevance

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You’ve laid the foundation — now it’s time to bring adaptability into every customer journey.

Today’s consumers move fast, expect relevance instantly, and burn out easily. Yet too many journeys are still rigid, pre-defined, and managed like campaigns.

In this session, we’ll explore how to break out of the static funnel and build journeys that adapt in real time — guided by behavior, triggered by events, and responsive to changing demand. We’ll also look at how marketing teams are scaling adaptability across functions, from editorial and growth to CRM and product. By the end, you’ll understand how to design cross-channel experiences that respond in the moment — and evolve as your customers and business do.

Check out the other webinars in this series.