Don’t get caught scrambling to prepare your email program for peak sending season at the last minute. Ensuring your infrastructure is ready, IP and domain warm-ups are planned, and your data segmentation and list quality are in check are just a few of the key steps to optimize success during the busiest time of year.

Email inboxes will be filling up fast, and mailbox providers will be on high alert. Standing out in the inbox has never been more important. Join Iterable’s expert Email Deliverability Team for a practical discussion on what senders should prioritise as they prepare for the biggest sends of the year. You’ll hear their take on critical deliverability planning and execution topics, and have the chance to ask questions to better understand the areas to focus on as you head into peak season.

Happy sending!