The 3 Truths Calm Found Through Analytics and Testing

Description

Testing has always been a cornerstone of Calm’s growth marketing strategy. With tools like Amplitude and Iterable in their stack, Calm leans into their analytics and runs A/B tests based on facts vs. theories. Join Sue Cho, Head of Lifecycle Marketing at Calm, and hear how her focus on data and strong testing mentality has uncovered surprising truths that allowed Calm to shift gears quickly. 

In this session, we dive into: 

Discovering insights that shape your marketing strategy

Creating your own best practices

Harnessing your MarTech stack’s power to iterate quickly and effectively

Speakers

Sue Cho

Head of Lifecycle Marketing

Calm