Thriving Not Just Surviving: Proven Tactics for Recession-Proof Marketing
Thriving Not Just Surviving: Proven Tactics for Recession-Proof Marketing
  • On-demand
  • 60 Minutes

The current economic climate presents a number of challenges for marketers, including budget cuts, workforce reductions, and decreased consumer spending. To adapt to these challenges, we must learn to do more with less. It’s more important than ever to take a strategic approach to marketing that focuses on targeting the right audience at the right time with a seamless tech-stack that allows you to focus on what matters – the customer experience. By adopting creative strategies, marketers can overcome these challenges and achieve success in a resource-constrained environment.

In this webinar, you’ll learn tactics that can help increase marketing program performance while maintaining a positive customer experience. Iterable’s very own Hannah Ogden Borst, Senior Strategy Consultant, and Ryan Brelje, Senior Product Marketing Manager, will discuss practical steps that businesses can take to make their marketing campaigns recession-proof. By the end of the webinar, you’ll have a clear understanding of how to boost marketing efficiency and drive revenue growth in the face of economic uncertainty.

You’ll walk away with:

  • Iterable’s four-step game plan
  • Immediate actions you can put in place today
  • Longer-term goals to optimize your CX tech-stack
  • Examples of success stories from other leading brands



Ryan Brelje

Senior Product Marketing Manager

Hannah Ogden Borst

Senior Strategy Consultant
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