One of the things I most enjoy about my job as a Senior Marketing Operations Manager at Iterable (and the head of Iterable at Iterable) is getting to be a guinea pig for new product releases. Since our Nova agents launched internally, I’ve been playing with them and discovering all kinds of new use cases over the last few months.Given that head start, I thought I’d share some of the ways I’ve been getting value from my new work bestie.
The ways I use our agents tend to fall into three categories:
- Setting up or handling annoying mechanical tasks
- Acting as a sounding wall and thought partner
- Dealing with QA tasks
Caveat: AI is constantly evolving, so a prompt that worked great for me may work differently the next time around. If I don’t get what I’m looking for right away, I tweak the language and try again.
How My Laziness Led to Data Integrity
I’ll admit I dismissed the setup wizardry at first. I’ve been using Iterable for 7 years now, so while I wouldn’t actually build a campaign or journey in my sleep, I was skeptical I’d get any time savings from having the AI do it for me.
But it turns out there’s an expanding universe of annoying little maintenance tasks Nova can handle for you too. And the thing that has brought the biggest smile to my face so far?
During a review of a set of experiments (testing various elements of our new brand, in this case button alignment), the agent flagged that our experiment naming was really inconsistent.
On a whim (because doing it manually would have been a bit irritating) I asked:
“Are you able to change experiment names for me?”
Yes. Done.
Then I asked about the consistency of the variant names. Nova proposed new names and asked if I wanted it to proceed.
Yes. Also done.
A good twenty minutes of work shaved down to a pleasant 5-minute chat that made it cleaner to track our experiment results to boot.
Eyes That Don’t Need Glasses and Never Get Tired
Anyone who has been working in email long enough knows the anxiety of pressing send. No matter how airtight your QA checklist, humans get tired. Typos slip through. Links get missed.
Even before the review capabilities of Nova were available, there were a LOT of ways Nova helped me feel more confident about your sends.
My new stress-buster prompt?
“Can you please review the setup for this campaign and let me know if there is anything to address before deployment?”
Whether it’s catching a typo in our product release email that would have been a little embarrassing, or flagging that we hadn’t turned on STO for another, this prompt has given me so much more peace of mind with our sends.
There are also plenty of painfully tedious QA tasks where a tired version of myself might let something slip through the cracks.
Among other things I’ve asked Nova to review:
- UTMs within a campaign
- Comparing UTMs across multiple campaigns for consistency
- Checking that links work (once it even flagged we were linking to a Canva file instead of our website)
- Missing alt text
- Comparing experiment templates to make sure the only differences were ones we intended to test
More Time to Take It to the Next Level
All those time savings (and not having to spend mental energy wondering what I might have missed) have given me more space to engage with Nova as a thought partner for improving future campaigns.
The prompt I’ve probably gotten the most value from is some version of:
“Can you please review this campaign and make any suggestions for improvement?”
We used this for an email to registrants of our Activate conference informing them the deadline to lock in the reduced room block was approaching, and Nova provided specific feedback on the copy while also reminding us to double-check we had a fallback for our greeting handlebars.
Also a great conversation starter?
“This campaign didn’t perform as well as expected. We were hoping for more clicks/registrations/etc. Can you please suggest some reasons that might be, and what we should change for campaign ID X that we’re sending on DATE?”
I don’t always agree with every suggestion from Nova, but our chats always surface a new perspective or idea that can be used in the campaign I’m working on or applied more broadly across our program.
So…What Could Nova Help You With?
These are just some of the ways I’ve found the Nova agent helpful…and my list is growing all the time. And now that our customers are getting access, I’d love to hear what’s working for you.
Join the conversation in our Iterable Plaza community to share prompts that make your day easier!