Financial Technology
Christine Choo
Direct Marketing Manager
Fun Facts
I’ve been to over 25 states in the United States.
I enjoy golfing, pilates and snowboarding.
I used to play flute in the city youth orchestra.
Christine’s Bio
I’m a data-driven marketing strategist with 7 years of experience in the crypto, fintech, e-commerce, and hospitality industries. I’ve developed a strong passion for CRM and lifecycle marketing—leveraging customer insights to craft personalized strategies that drive engagement and retention. As Direct Marketing Manager at Flipster, I manage the strategy and execution of CRM and lifecycle marketing, supporting promotions, product launches, events, and operational communications. I focus on optimizing customer engagement through personalized creatives, data-driven insights, and advanced marketing technology.
Featured Quote
The Iterable Foundations certification was invaluable during my Iterable onboarding, and the Support team is always happy to answer questions.
Interview
When and how did you get your start in marketing?
I began my career in the tech industry as a sales & marketing associate at a hotel data start-up after graduating with a degree in hospitality management. My interest in data analytics, combined with my hospitality background, led me to this role, and I’ve been working in the tech industry ever since.
What brings you joy in your role?
Seeing the immediate conversions after sending out CRM campaigns and hearing customers’ happy stories brings me joy in my role.
What tips, tricks, or pieces of advice would give a new Iterable user?
I highly recommend utilizing both the Iterable Academy and the Iterable Support team. The Iterable Foundations certification was invaluable during my Iterable onboarding, and the Support team is always happy to answer questions. They respond quickly and thoroughly, often including screenshots or screen recordings.
What challenges was your team experiencing before Iterable? How has
Iterable helped address these challenges?
As Flipster is a mobile-friendly company, adding push notifications to their onboarding journey was the top priority. However, Flipster lacked a cross-channel communication system, leading to reliance on ad-hoc emails sent manually through a previous ESP without segmentation. This hindered their ability to effectively engage users to complete their onboarding.
In search of a solution, Flipster identified Iterable as the ideal platform because it catered to their email and push messaging needs with ease of use and unparalleled data flexibility, enabling them to activate and engage users through cross-channel communications.
Besides Iterable, what are the other tools in your marketing toolkit that you
can’t live without?
I use Big Query to populate the segmented user list and Looker for data reporting & visualization. I use Figma and Canva to collaborate with the designers.
How do you stay up–to–date with the latest trends and developments in
marketing?
I stay up-to-date with the latest trends by listening to “The Best One Yet” podcast. It’s a daily 20-minute pop-biz news podcast. I seasonally go to tech networking events to connect with the industry experts.
What’s one thing that can instantly make your day better?
Catching fresh air and vitamin D instantly makes my day better.
What is one goal you’d like to achieve in your lifetime?
I want to visit 50 countries in my lifetime. 23 countries and counting!
Campaign Portfolio
Flipster Revamps New User Onboarding Journey
Redesigning the new user onboarding process using an Iterable Journey—triggered by real-time custom events—has been a cornerstone of my work in CRM and lifecycle marketing. The primary goal was to activate new users by guiding them through critical steps: verifying their identity, making their first deposit, and executing their first trade. This cross-channel journey forms the foundation of our user lifecycle strategy.
I leveraged Iterable’s Journey Assist, A/B testing capabilities, and Send Time Optimization to streamline the process and maximize engagement. As part of a broader rebranding initiative earlier this year, I also led the redesign of 24 email templates and 20 push notification templates to enhance consistency and visual impact.
Following the revamp, several key metrics saw significant improvements. The unique clicks/open rate increased by an impressive 93%; the first deposit conversion rate after identity verification surged by 104%; and trade volume attributed to CRM campaigns experienced a substantial 89% jump after users completed their initial trade.
