5 Last Minute Email and SMS Marketing Tips for Black Friday and Cyber Monday
5 Last Minute Email and SMS Marketing Tips for Black Friday and Cyber Monday
  • On-demand
  • 48 Minutes

The holiday season is the most important time for eCommerce businesses, with email marketing being a massive driver of revenue during this period. Getting the best results, however, requires more than simply sending out Black Friday and Cyber Monday sale emails. Join us to discover advanced email marketing strategies to grow your holiday campaign performance through SMS, creative, personalization, and loyalty rewards. Think beyond your usual Black Friday and Cyber Monday email sends to generate more impact from your holiday email campaigns.

Some topics we discussed:

  • Holiday email best practices
  • Making email marketing & SMS work effectively together
  • Strategies to align creative with holiday messaging
  • Best practices for pre-planning offers and developing a marketing calendar around offers
  • Implement seasonal triggers and automations



Ginny Tonkin

Sr. Demand Generation Marketing Manager

Kim Winter

Product Marketing Manager

Kelly Hoster-Van Lente

Strategist, Email & CRM
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