Despite its aspirational name, marketing automation isn’t always so automated. According to industry research, most marketing teams spend up to 2+ weeks to create one single email. However, there should be a way to take back some time and devote it to the most valuable part of the email process: Creating personalized messages that resonate with your customers.

In this white paper, we discuss the technological limitations of legacy marketing platforms and the four building blocks of a customer messaging workflow.

Takeaways:

• Why lifecycle maps don’t always translate into your email service provider
• The four building blocks of a customer messaging workflow
• How a floral subscription business in the U.K. doubled its number of reactivations using a growth marketing platform like Iterable