Personalization Playbook: Workflow Building
Personalization Playbook: Workflow Building

Despite its aspirational name, marketing automation isn’t always so automated. According to industry research, most marketing teams spend up to 2+ weeks to create one single email. However, there should be a way to take back some time and devote it to the most valuable part of the email process: Creating personalized messages that resonate with your customers.

In this white paper, we discuss the technological limitations of legacy marketing platforms and the four building blocks of a customer messaging workflow.


  • Why lifecycle maps don’t always translate into your email service provider
  • The four building blocks of a customer messaging workflow
  • How a floral subscription business in the U.K. doubled its number of reactivations using a growth marketing platform like Iterable
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