Iterable was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2026, a recognition we believe reflects our vision to transform email into an intelligent, cross-channel experience system powered by AI.

With superior dynamic messaging capabilities, personalization at scale, and an intuitive platform, Iterable enables teams to activate data from anywhere and deliver individualized experiences across channels. Iterable received the highest possible score in the innovation criterion—reinforcing our focus on helping marketers move faster, reduce manual work, and unlock new opportunities with AI.

Forrester noted Iterable’s dynamic messaging capabilities and user-friendly design, which support efficient workflows. Customers report significant time savings with Iterable, with one customer reducing daily newsletter production from four hours to just 30 minutes.

AI is fundamentally changing what email can do. What was once a static channel for campaigns is evolving into a dynamic, intelligent experience—where messages are personalized, timed, and assembled in real time.

Forrester notes that leading providers are using AI to move beyond basic execution—automating workflows, improving targeting, and enabling more sophisticated, cross-channel interactions. The result: more relevant customer experiences and less manual effort for marketing teams.

As expectations rise, marketers need platforms that apply AI to core use cases—helping teams move faster, reduce complexity, and deliver better outcomes at scale.

As AI continues to evolve, marketing teams are shifting from manual campaign execution to more automated, data-driven approaches.

This includes:

• Using data and metadata to personalize messages at scale
• Streamlining workflows to reduce time spent on execution
• Delivering more coordinated experiences across channels

In its report, Forrester cites that Iterable suits multichannel brands that want an intuitive way to personalize communications based on deep and broad data.

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