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Marriott vs. Airbnb: Whose Marketing Delivers a Luxury Experience?

The weather is heating up and so is the competition between travel and hospitality companies eager to profit off vacationers this summer.

When it comes to lodging, travelers often choose to book a hotel room, but leaders of the sharing economy have increased the demand for short-term home rentals.

If you’ve ever wondered how omni-channel marketing strategies differ between a long-standing brand like Marriott and an industry disruptor like Airbnb, then you’ll love our latest User Engagement Teardown.

We analyzed how these two household names are messaging consumers across email and mobile as two critical pieces of their omni-channel marketing program.

To conduct our research, we signed up for an account on each site and increased our level of activity over the course of three weeks. We completed our profiles and downloaded their mobile apps, before booking and canceling reservations.

After analyzing the content of all messages received, we identified what these businesses are doing well when it comes to personalizing, segmenting and engaging their users and what areas could use improvement.

Take a look at the teardown below to learn who is the host with the most when it comes to user engagement. (Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)

You can see our past comparative omni-channel teardowns (including Uber vs. Lyft and Indeed vs. Angellist) on our User Engagement Teardowns page.

Note: Marriott and Airbnb are not Iterable customers.

Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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