User Engagement Teardowns

We analyze how leading B2C companies are doing user engagement.

Considered Silicon Valley “unicorns,” ride-sharing companies Uber and Lyft are two top mobile-first businesses in a race to acquire and retain new users. This teardown compares how the companies market their services across email and SMS.

Uber and Lyft are not Iterable customers.

This teardown compares the user engagement strategies of two leading career sites, Indeed and AngelList. Which company does a better job of sharing their job postings through email and mobile?

Indeed and AngelList are not Iterable customers.

This teardown takes a 2nd look at the Hillary and Trump campaigns' user engagement, with 100 days left to the election. It follows our first Hillary vs. Trump teardown, published in October 2015.

The Hillary Clinton and Donald Trump campaigns are not Iterable customers.

This teardown looks at Dollar Shave Club's user engagement. Just four years after launch, they've changed the business model of consumer packaged goods and were acquired by Unilever for $1B.

Dollar Shave Club is not an Iterable customer.

This teardown takes a look at the user engagement of some of our favorite coffee brands: Peet's, Philz and Starbucks. In this teardown we are also adding social engagement analysis!

Peet's, Philz and Starbucks are not Iterable customers.

The “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include blast and triggered emails and push notifications.

Poshmark is not an Iterable customer.

Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple channels including email, push and SMS.

Wanelo is not an Iterable customer.

This teardown looks at Pinterest, a visual bookmarking tool that helps users discover and save creative ideas. Take a look at the slides to see how Pinterest is engaging its users after initial signup.

Pinterest is not an Iterable customer.

This teardown looks at Vox, a news site that's part of the Vox Media group, along with other sites like The Verge, Eater and SB Nation. Take a look at the slides to see how Vox is engaging its readers after initial signup.

Vox is not an Iterable customer.

Our first teardown looked at Jet.com. Launched in July 2015, Jet is an e-commerce company that raised $200M+ and was later acquired by Walmart.

Jet.com is not an Iterable customer.

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