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User Engagement Teardown: Vox

We published our first User Engagement Teardown (of two weeks ago and we’re now following it up with the next one: a look into how Vox engages its readers.

Vox is a general news site, part of the Vox Media group of sites, and its engagement goals are therefore very different to those of Jet. In the teardown we take a look at what they’re doing today and offer a few recommendations that could increase their readers’ engagement.

(Note: if you can’t see the embedded SlideShare below, make sure to turn off any ad blockers!)


Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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