The Forrester Wave™: CCCM

User Engagement Teardown: Vox

We published our first User Engagement Teardown (of Jet.com) two weeks ago and we’re now following it up with the next one: a look into how Vox engages its readers.

Vox is a general news site, part of the Vox Media group of sites, and its engagement goals are therefore very different to those of Jet. In the teardown we take a look at what they’re doing today and offer a few recommendations that could increase their readers’ engagement.

(Note: if you can’t see the embedded SlideShare below, make sure to turn off any ad blockers!)

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