How is it already the end of January? With so much going on in the world right now, time seems to be both flying by and standing still simultaneously, which can make it challenging to stick to your New Year’s resolutions—if you even bothered to make any in the first place.
New Year’s resolutions and people’s commitment to them particularly affects the health and wellness industry, which has been significantly impacted due to the difficulties of maintaining physical and mental health during a global pandemic.
Considering the many shifts in the health and wellness space in the past year, Iterable wanted to know how these changes have affected the industry’s marketing efforts.
We recently polled B2C marketers in the health and wellness industry and discovered these top three findings:
- New Year’s resolution messaging will not go away.
- Marketers are preparing for higher Q1 customer attrition.
- Customer loyalty programs will skyrocket.
But those findings are just the high-level summary of how industry marketers will evolve their customer experience this year.
Check out our health and wellness infographic below for even more key takeaways and statistics that can guide your 2021 marketing strategy.
Inside you’ll learn:
- How New Year’s resolution messaging differs between the U.S. and U.K.
- The top barriers to acquiring and retaining customers
- The tactics marketers are using to increase loyalty
- And more!
Click on the infographic to zoom in on all the insights and download a copy for yourself.
Health and Wellness in 2021: How to Meet Your Marketing Goals
Industry data and benchmarks are important in informing your business strategy for the new year, but it’s even more valuable to learn from the experts.
If you’re looking for ways to enhance your health and wellness marketing, here are four tried-and-true tactics from Iterable’s own customers in the industry, including leaders like Calm and Curology.