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Introducing the “User Engagement Teardown:”

We’re excited to announce something we’ve been working on for the last few weeks. We’re calling it a “User Engagement Teardown” and it’s an analysis of how companies engage their users in the 3 weeks following a signup.

User engagement is a key part of the marketing stack and a strong lever in driving growth. We think marketers will derive a lot of value from seeing and analyzing how leading companies engage their users.

To kick things off, we focused on — a recently launched e-commerce company. Take a look at the teardown below — it gives some background on Jet, explains how we analyzed their engagement and shows the results.

(Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)

Note: is not an Iterable customer.


Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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