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User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through growth marketing campaigns that include omni-channel messages like blast and triggered emails and mobile push notifications.

We created an account on Poshmark and spent three weeks to gather details on all the ways Poshmark connected with us.

Overall, we loved the welcome series which included both emails and push notifications. However, the content of the series could have included more details on the community aspect of the experience as well as more personalization when it came to the brands we were following.

The frequency of the daily blast emails and the push notifications was great because it kept Poshmark top of mind. We’d recommend coordinating those messages across channels to build more awareness and even excitement about a particular campaign.

Check out the full teardown below to learn more. (Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)

For more information on how to build world-class, omni-channel campaigns, take a look at our recent case studies.

Interested in more user engagement teardowns? You can find them all on our Teardowns page, where you can also subscribe to get emails when we publish new ones.

Note: Poshmark is not an Iterable customer.

Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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