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Forrester Wave

Iterable Named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022

We are thrilled to share that Iterable is positioned as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022.

This is a testament to our ongoing dedication to innovate and improve in this space and to our customers like Zillow, Fender, and Calm, who are defining a new era of customer engagement with cutting edge use cases that drive growth.

The acceleration to a digital-first economy has created hyper-connected consumers who have an abundance of options of brands to buy from. Marketers that want to win in this environment need to build seamless, personalized, and memorable cross-channel experiences that stand out to consumers.

We know that many of you – marketers – are thinking how you can modernize your martech to deliver a differentiated and frictionless cross-channel experience to customers. And we’re here to help.

Here’s our TL;DR take on The Forrester Wave™.

Extraordinary Culture Paired with Exceptional Technology Built for Data

To meet the expectations of today’s consumer, marketers need to assemble a tech stack that can scale with them, process large amounts of data instantly and enable decisioning based on a customer’s actions in real-time. Legacy systems were not designed to ingest and activate the scale, velocity and volume of data accessible today. Iterable is different; born in the era of cloud computing, we were built using modern database technologies that sync all your data in real time, so you can effectively and effortlessly tailor communications that matter in real time. The difference is under our hood.

Of course, while the tech is certainly critical, it’s the people behind our product that truly propels us forward and powers the success of our customers. Our commitment to core values and collaboration enables an inclusive culture that fosters innovation and agility.

From the Forrester report: “Iterable pairs exceptional capabilities—such as a NoSQL data model, limitless data storage, and an automated segmentation module – with a company culture and take on email unlike those of any other vendor we reviewed.”

What does culture have to do with capacity, you might ask? Joyful teams = joyful customers.

Joyful Customers

At Iterable, we know that we succeed best when our customers succeed. That’s why we’re in the business of partnership. Our ultimate goal is to ensure our customers are getting the most out of our partnership, allowing them to spend more time focusing on building joyful experiences for their customers. “Reference customers are highly satisfied with Iterable’s functionality, account management, and ease of use,” shared the Forrester report.

But don’t take our word for it. Here’s what our customers have said:

“With Iterable we have more speed to market and deeper relationships with customers. This speed has turned into more revenue.”

– Sterling Bailey, Evernote

“Iterable is—without a doubt—the most powerful customer engagement platform in the market today. The Iterable solution allows Calm to systematically engage our millions of customers on an individualized level by leveraging our data at scale.”

– Sue Cho, Calm

“As a core platform in our marketing stack, Iterable allows us to maximize engagement, retention and lifetime value. The unified customer profile allows us to centralize in-app messaging, push messaging, and email on one platform. With all of our data in one place, we can seamlessly engage with players across our digital and physical products.”

– Matt Anerino, Fender

Email is the Gateway to Cross-Channel Capabilities

In an era of rapid digital acceleration, it’s tempting to turn to shiny new marketing channels and trends for relief. But—take it from a company with a culture of care—instant gratification never serves well in the long run. Instead, marketers would do well to bolster one of the most effective channels in their digital arsenal: email. Investing in and optimizing email will open the door for cohesive cross-channel capabilities, and lead to the creation of frictionless, personalized, and seamless customer experience that bring customers joy.

From the Forrester report: “[Iterable] works to create joy for its clients and their customers. And email provides a gateway to joy by extending a brand, originating more moments for interaction, and offering a canvas for customer insight collection and enrichment.”

Few marketers would disagree that our job description can be boiled down into a single line-item: make customers happy. Joyful experiences catalyze connection. The first step to driving customer joy is partnering with a company whose culture fosters the same feeling. The next step is designing seamless, connected, and personalized cross-channel experiences that delight your customers. Iterable is a provider of both.

Schedule a call with our team to find out how you can create customer joy.

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