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AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives Five Stars?

Grab your popcorn and take a seat, because it’s time for another inside look into the omni-channel messaging strategies of leading B2C brands.

This installment features two leading movie theater chains in the U.S., AMC Theatres and Alamo Drafthouse. While AMC is now the leading theater chain globally, Texas-based Alamo Drafthouse is expanding rapidly as well.

In our User Engagement Teardown, we analyze how these competitors are marketing their services across email and SMS.

To conduct our research, we signed up for an account on each site and increased our level of activity over the course of three weeks. We then completed our profiles, downloaded their mobile apps and booked movie tickets.

After analyzing the content of all messages received, we identified what these businesses are doing well and what areas could use improvement.

Take a look at the teardown below to learn who gets two thumbs up when it comes to user engagement. (Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)

You can see our past comparative teardowns (including Uber vs. Lyft and Indeed vs. Angellist) on our User Engagement Teardowns page.

Note: AMC Theatres and Alamo Drafthouse are not Iterable customers.


Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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