The quest to improve customer lifetime value is nothing new. Retail brands have always tried to understand how a single customer can contribute to their bottom lines. As of late, however, retail has undergone a digital transformation.

With customers’ access to a slew of marketing channels, retailers are re-examining what it means to adopt a cross-channel marketing approach. Instead of connecting with customers in one place, the goal now is to create a cohesive, holistic customer experience across multiple marketing channels.

The question is: how does implementing a cross channel marketing strategy directly impact retail customers’ LTV?

Download this report to learn:

• How many shoppers use multiple channels in their buying journey
• How cross-channel marketing can impact consumer trust
• What balance should be struck between customer retention and acquisition