Iterable and Snowflake: Modernizing the Marketing Stack
Iterable and Snowflake: Modernizing the Marketing Stack
  • On-demand
  • 60 Minutes

Iterable and Snowflake are partnering to enable customers to modernize their customer communications and deliver individualized, harmonized, and dynamic cross-channel customer experiences that deliver joy at scale.

Iterable will host Snowflake to discuss key trends surfaced in Snowflake’s Modern Marketing Data Stack 2023 report, joined by The Zebra to cover how Iterable helps them centralize their customer data, activate it across channels, and measure these campaigns by leveraging Snowflake’s Data Cloud solution.

You’ll come away with:

  • Understanding key trends in MarTech and how to best capture these opportunities by partnering with Iterable and Snowflake
  • Having a plan for how to modernize your marketing stack to deliver joyful Individualized, Harmonized, and Dynamic cross-channel customer communications at scale
  • Best practices for Marketers seeking to measure and optimize business impact by leveraging Iterable’s Snowflake Data Share Integration



Carlos Lopez Nai

Senior Product Marketing Manager

Cynthia Caridad

Director of Lifecycle
The Zebra

Patrick Crosby

Technology Alliances
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