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User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

Wanelo, an online “mall on your phone” curated by its millions of users, has taken advantage of growth marketing tools to build a user engagement program that spans multiple channels including email, mobile push and SMS.

We’ve taken 21 days to investigate their user engagement and here’s what we found regarding their omni-channel strategy.

The emails are well-designed and they seem to be coordinated with the push notifications from the Wanelo application. However, Wanelo might benefit from a more engaging, personalized welcome series and a shopping cart abandonment series.

Check out the full teardown below to learn more. (Note: if you can’t see the embedded SlideShare, make sure to turn off any ad blockers!)

For more information on how to build a world-class user engagement campaigns, take a look at our recent case studies.

Note: Wanelo is not an Iterable customer.


Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence.

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