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Iterable Named a Marketing Automation Leader in G2 Fall Report

The people have spoken! Iterable has once again been identified as a Leader in Marketing Automation, based on high levels of customer satisfaction and overwhelmingly positive reviews from real marketers on G2, the world’s leading business solutions review website.

Iterable’s G2 Product Profile

According to the Fall 2020 G2 Grid® Report for Marketing Automation, Iterable has been named a Leader based on high customer Satisfaction ratings and a continually growing Market Presence.

So, what exactly does that mean? Well, for starters, 93% of all Iterable users rated Iterable 4 stars or higher (out of 5).

Looking deeper into the report’s findings, Iterable also outranked the industry averages in three crucial marketing platform capabilities:

  • Sending outbound emails (92%)
  • Building and personalizing emails (89%)
  • Workflow capability (88%)

Features and functionality are important components of any tool inside your growth stack, but G2 user ratings reflect that pragmatic buyers choose Iterable for its qualitative values that drive business growth:

  • Ease of Doing Business With (90%)
  • Quality of Support (90%)
  • Positive Platform Direction (92%)

G2 Marketing Automation Grid

G2 Fall Marketing Automation Chart

Click the image to read the full report and learn why Iterable was named a Leader in Marketing Automation.

What Reviewers Had to Say About Iterable

Today, more than 3 million technology buyers visit to read and write authentic reviews about software and professional services. With over 1.1 million reviews, G2 represents the real voices of actual software users with first-hand product experiences. 

Here’s what our customers had to say about the Iterable platform in their reviews on G2:

Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful.”

“As a non-technical marketer, I can use and create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I’ve run into roadblocks or don’t understand how to use a specific feature.”

“There’s a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want […] After working with several other platforms, I’ve found that Iterable’s workflows are by far the best when it comes to ease of use and customization.

Iterable is an extremely powerful engagement tool that my team uses on a daily basis to send personalized, segmented and automated communication to our users […] one of the key differentiating factors, in my opinion, is the ability to create complex workflows and connect them, via webhook with our own database.”

Iterable has a great user experience – the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I’ve used before. Their customer service is phenomenal as well.”

“Ever email a support team for help only to get a generic response that you already Googled yourself? Yeah, that doesn’t happen on Iterable. All their support team members have a stronger level of technical proficiency […] Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.”

Marketing Automation Defined

G2 defines Marketing Automation software as a product that “automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns.”

“These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects.” ~ G2

To qualify for inclusion in the Marketing Automation category, a product must, among other factors:

  • Automate two or more of the following: email, social media, SMS, and digital ads
  • Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, dynamic segmentation, and detailed performance reporting
  • Act as a central marketing database for marketing information and interactions
  • Contact targets across multiple channels after specific actions, triggers, or periods of time
  • Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and/or campaign ROI

In addition, these following metrics affect a company’s Satisfaction rating: 

  • Customer satisfaction with product attributes based on user reviews
  • Popularity and statistical significance based on the number of reviews
  • Quality and age of reviews received
  • Overall customer satisfaction and Net Promoter Score® (NPS) based on ratings by G2 users

Learn More

We’d like to thank our amazing customers for their partnership in helping make Iterable one of the best Marketing Automation solutions in the market!

You can download the Fall 2020 G2 Grid® Report for Marketing Automation to gain full access to all the insights, as well as how Iterable compares to other technologies.

Evaluating marketing automation providers right now? Learn more about what real users have to say on G2’s Iterable review page!

Download the G2 Marketing Automation report

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