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Expies logo on the left, with red, blue, yellow, purple, and green nodes creating an "E." The blog title is on the right.

Announcing the 2024 Iterable Expies Finalists

Yes, it’s still awards season. While awards season may traditionally fall between November and February, Iterable’s awards season happens in April and May. That’s right, you guessed it, it’s time for the 2024 Iterable Expie Awards.

The Expies recognize and celebrate Iterable customers and partners who are leveraging Iterable to deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Like we’ve said before, “businesses often strive to sell. Make sales, close deals, generate leads—you know the drill. But making sales would be close to impossible without the support from the marketers behind the scenes. If sales are the fire, marketing is the coal, fueling success.

The Expies celebrate those marketers and marketing teams that go above and beyond. They ignite the flame of inspiration and spark thoughtful, innovative ways to drive growth and build customer relationships.”

The Iterable Expie Awards

The Expies were designed to showcase customers and partners that leverage Iterable to power world-class communication. From extraordinary customer experiences to authentic, emotional connections, Expie Award nominees and winners raise the bar for marketers all over the world.

We received countless applications for the 2024 Iterable Expie Awards, but could only choose a select few as our finalists. They’re the best of the best. The fuel behind the fire.

The 2024 Expie Award Finalists

The Iterable Expie award finalist list includes individuals and brands from around the world: Guild, Peet’s Coffee, Dotdash Meredith, PGA of America, Rover, Fender, Redbubble, Wolt, Redfin, Booksy, IPSY, Care.com.

This year we’re also introducing our Next-Gen Innovators Award, which is given to marketers who are embracing change, pushing boundaries, and turning ideas into impactful realities. With multiple winners, we aren’t announcing finalists ahead of time, but stay tuned!

Graphic with all finalists in six expie catgories. Finalist logos are on the right, a description of an award on the left.

Best AI-Powered Customer Experience

AI is making the lives of marketers not only easier but more efficient. Gone are the days of being worried about being replaced by robots. Top marketers are embracing the benefits Iterable’s AI Suite has to offer. The Best AI-Powered Customer Experience award recognizes those marketers who have grabbed AI by the horns and used tools like Iterable’s Brand Affinity™ , Send Time Optimization (STO), Copy Assist, and more—throughout the entire customer journey.

Most Inspiring Switch to Iterable

Have you switched to Iterable from another platform in the past year? This award celebrates the team that embraced adaptation, revision, and change by making the switch to Iterable. This team hit the ground running and has a success story that will inspire and excite others looking to do the same.

Best Use of Cross-Channel Marketing

Consumer messaging is, more often than not, inconsistent across channels. Many consumers receive a fragmented experience as they engage with a brand across multiple channels. That’s what makes individualization and cross-channel communication essential in today’s market.

The Best Use of Cross-Channel Marketing award celebrates Iterable customers who are making every interaction part of a holistic cross-channel experience by leveraging multiple channels throughout the customer journey, such as SMS, push, in-app, embedded messaging, and more, to enhance their brand’s reach and engagement.

Most Individualized Customer Experience

Marketers today have access to more data than ever before but also have to stand out amidst hundreds of messages for each consumer every day.

The Most Individualized Customer Experience award celebrates the brands that are able to activate their data in unique ways that drive individualized experiences for customers at scale.

Winners Coming Soon…

The anticipation is killing us! If you’re feeling the same way, don’t fret—we’ll be announcing the winners of the Iterable Expies at our signature conference, Activate Summit, and, with that, the winners of our Next-Gen Innovators Award and partner awards: Agency Partner of the Year and Technology Partner of the Year.

We hope this lights a fire under you and your team to get out there and continue executing some world-class marketing strategies.

If you want to see who wins and you’re looking for even more marketing inspiration, be sure to register for Activate Summit, coming to you live in San Jose, April 30-May 2.

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