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Introducing Aurora: The Next Generation of Iterable’s User Experience

Today, we’re excited to give you a preview of the next generation of Iterable’s User Experience, Aurora, an approachable, fun and intuitive design update that will empower you like never before. This undertaking marks a series of updates and enhancements throughout our platform built to give our customers stronger tools to reach their goals. The first set of releases includes design updates to the Templates, Campaigns, and Workflows overview pages—plus a new folders experience and enhancements to Messaging Insights.

Auroras occur when particles from the sun intertwine with molecules in our atmosphere. Elements coming together for something spectacular. With that in mind, we’re excited to introduce Iterable Aurora, an expansive update to our UI that combines new functionality with our world class data infrastructure to help you deliver dazzling customer experiences.

The Iterable Aurora User Experience (UX) occurs in a similar fashion to natural auroras with the intertwining of our world class data infrastructure and a new, intuitive, approachable, and efficient UI which ignites dazzling marketing possibilities. Your greatest marketing goals are no longer ambitious, they’re achievable with Iterable Aurora helping you along the way.

This undertaking came to be as a way to more effectively empower marketers facing new expectations from consumers. Brands are now tasked with building deeply personalized customer journeys that draw a spectacle of surprise and delight. They’re reaching individuals where they are and when they need it—whether that’s walking down the street, in a store, out biking, or struggling to get off the couch.

To achieve this level of personalization, marketers need the tools to enable them to meet the growing demand for one-to-one messaging. Gartner’s Top Strategic Technology Trends for 2021 called this out saying, “Employees with a high-quality UX are at least 1.5 times more likely to have high levels of work effectiveness, productivity, intention to stay and discretionary effort.”

Iterable Aurora UX, which we’re rolling out over the next year and beyond, further solidifies Iterable as the world-class marketing platform bringing data, creativity, and efficiency together for marketers across the world.

Iterable Aurora User Experience: Built for the Modern Marketer

Work Got Personal, Your Experience Should Be Too

You brought us to your dining table, invited us into your office, and sometimes even placed us on top of your bedroom dresser. Work’s become personal, intertwined throughout our lives, and you’ve been asked to adapt your approach in everything you do.

Understanding the need for something that better fits into your life, we’ve changed our approach as well. Developing a beautiful, fun space for you to create, explore, and build, as we work towards creating incredible customer experiences together.

So whether you’re working from home, the office, or the beach, you’ll enjoy having us along for the ride.

To do this, we’re releasing a refreshed design across our platform which customers may have already seen a peek of with the release of Campaign Analytics, Campaign Template Selection and Messaging Insights. We couldn’t be more excited to introduce this to our Campaigns, Templates, and Workflows pages this September!

Campaigns Page

Sneak preview of our new Campaigns page.

Collaboration Made Easier

You’ve relocated across the globe, your teams are dispersed, and time zones are a constant consideration. While you may find yourselves at your desk once more some day, you’ll continue to collaborate across regions to ensure campaigns, regardless of where you send them from, connect with customers in a meaningful way.

To take on the future of work, Iterable Aurora UX comes packed with updates to help ensure your teams are aligned, wherever that may be. Coming this September, Iterable customers will see new collaboration analytics and updates to Folders.

Folders and Card View

Sneak peek of our new Folders experience and Card View

Efficiency Reimagined

The lines separating our work from our personal lives continue blurring—responsibilities grow, yet time seems to shrink. Today, finding the right balance isn’t a matter of “doing more with less,” but instead “accomplishing more in less time.” Though customer expectations and appetites for hyper-personalized experiences are growing, delivering them shouldn’t come at the expense of the time we dedicate to ourselves.

To help you reach your goals faster, Aurora creates an intuitive, approachable and efficient workspace. Now you can deepen customer relationships in less time and reclaim those lost hours doing what you love most. Aurora helps you to find your flow and tackle work like never before.

Stay Tuned!

This is only the beginning of the Iterable Aurora User Experience project. We have a host of exciting enhancements coming soon that will empower you to reach your goals wherever you and your team are and with greater efficiency and speed. Keep an eye out for more information.

To learn more about Iterable and how brands are leveraging it today, make sure to schedule a demo with our team today!


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