In our first guide, we discussed how the power of your customers’ user profiles can be harnessed to build bespoke cross-channel marketing campaigns. 

But, as you may know already, user and event data is just one aspect of personalization. To take your campaigns to the next level, you need to adopt a proactive approach to personalization using data feeds.

This guide will explore:

• What data feeds are, what they aren’t, and why they’re essential
• Examples of data feed-powered campaigns featuring renowned brands
• How to leverage data feeds into your next campaign and deliver extra value to your customers