4 Steps to Make Individualization Seem Like Magic
4 Steps to Make Individualization Seem Like Magic

Customers have high expectations when it comes to the marketing messages they receive. They want messages tailored to them and their experiences. With so much customer data and a variety of powerful marketing tools available, brands should be able to create customized marketing campaigns—on an individual level.

There are four steps you can take towards individualization: 

  1. Segmentation 
  2. Lifecycle mapping
  3. Journey building
  4. Dynamic content

While individualization isn’t as easy as waving a magic wand, we’re hoping this guide can add a little “abra-cadabra” to your marketing efforts.

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