The Total Economic Impact of Iterable
The Total Economic Impact of Iterable
A commissioned study conducted by Forrester Consulting

Forrester’s Total Economic Impact™ study examines Iterable’s financial impact on a marketing organization and the potential return on investment (ROI) by deploying Iterable.

Iterable’s truly cross-channel solution enables marketers to reduce dependencies on engineering and drive increased engagement and revenue through personalization and multi-channel campaigns.

  • Using Iterable increased abandoned shopping cart recovery by 20%
  • Switching to Iterable resulted in a 15% YoY increase in the number of messages sent
  • Investing in Iterable yielded a 700% ROI due to increased revenue
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