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10 Ways to Make the Most of Activate Live

Iterable’s signature growth marketing conference, Activate Live, is almost here! We are so excited to welcome you to the virtual (and free!) event on Wednesday, June 24, starting at 8 a.m. PDT.

Our incredible lineup of speakers, sponsors and partners are thrilled to see you, too. They are all looking forward to helping you become an exceptional growth marketer. 

At Iterable, helping brands create, execute and optimize personalized experiences for their customers is our specialty. It’s why we’re striving to make sure your own virtual experience at Activate Live is just as memorable and goes just as smoothly as our in-person events.

With less than one week to go, here are ten ways to ensure that you take full advantage of Activate Live. Let’s jump in!

1. Get Excited

If you know anything about Activate from the previous two years, you know to expect high-caliber speakers, information-rich sessions and cutting-edge content.

Our keynote speakers and breakout presenters are unparalleled visionaries who will share best practices and industry insights, so you can leave the virtual summit with confidence and competitive advantage. 

2. Get to Know the Tracks

We know that Activate Live attendees come from brands that are interested in elevating their customer experience, so our conference is designed to inform, equip and prepare marketers at every stage of their customer’s lifecycle.

An effective growth marketing strategy is built on empathy and enabled by a technology stack with cross-channel capabilities. This is why we’ve organized all Activate content into two, easy-to-digest tracks: Customer-First and Tech-Forward

Sessions in the Customer-First track discuss brand marketing strategies that drive long-term loyalty, including how to market during a crisis and how to breathe life into boring business categories.

Our Tech-Forward discussions dig deep on data, efficiency and automation. Of course, the conference is all online, so you can easily transition back and forth between sessions on either track, without having to run across the conference hall!

Activate Live Lobby

This is the lobby you’ll see when you first sign into our virtual platform. From here, you can navigate to the Auditorium to watch sessions, as well as our visit our Exhibit Hall and Networking Lounge.

3. Add the Event to Your Calendar

You won’t want to miss out on the start of the conference, so don’t forget to add Activate Live to your Google or Outlook calendar.

By clicking either of those calendar links, you’ll receive an alert ten minutes before the show begins. We hope that you’re counting down just like we are!

4. Sign Into the Virtual Platform

The Activate Live virtual platform is your key to the conference, which will open at 7:30 a.m. PDT on June 24. Click this link and use the email address you entered when you registered to log in.

Should you have any trouble accessing the platform, email us at, and we’ll help you get things sorted out.

Activate Live Exhibit Hall

Visit the Iterable booth in the Exhibit Hall to speak to a product expert.

5. Have an Agenda

Every Activate Live attendee has their own idea of what a successful event will look like, so take the time to review the full agenda to make the most out of your time with us. 

Plan out which sessions you’re most interested in seeing, and remember that you can always access the conference on-demand afterward when it’s most convenient for your schedule.

6. Get the Full Experience

Connect with other attendees, sponsors and speakers on the Activate Live virtual platform via the Live Chat function.

You can also enrich your knowledge by downloading exclusive content, explore different martech platforms in the exhibit hall, and celebrate all the finalists of this year’s Growth Marketing Awards.

Meet the Speakers

You can meet each speaker after their session in the Networking Lounge.

7. Be Social

Everyone participating at Activate Live has so many insights to share, so why not join the buzz? Showcase that you’re taking your brand’s growth marketing to the next level by sharing our posts with your network.

Follow Iterable on Twitter, LinkedIn, Facebook, and Instagram and join the conversation by using the hashtag #activate20.

8. Gain Points, Win Prizes

Some say that knowledge is power, but we’re going to incentivize your participation at Activate Live with something even better. By downloading content, visiting sponsor booths, and generally making the most out of networking, you get points. Accumulate enough of them, and you can win some special prizes!

Visit the Networking Lounge in the virtual platform to redeem your points and take home the ultimate goody bag.

9. Help Us Complete the Feedback Loop

One of our four core values at Iterable is a Growth Mindset. Another is Humility. Put these two together and you can see just how much we value feedback.

Whether you’ve been an Iterable customer for years or are engaging with us for the first time, please remember to fill out our survey after the event.

10. Stay Connected

Become an Iterable Insider by signing up for our biweekly blog newsletter. We deliver industry insights, cross-channel best practices and the latest product updates, so subscribe today for a simple way to stay informed and ahead of what’s going on in growth marketing.

Know Before You Go to Activate Live

You now know what to expect at Activate Live next week and how to take full advantage of the virtual conference. If you’re already registered, then these ten tips will prepare you for what’s in store.

And if you haven’t yet signed up, what are you waiting for? Secure your spot for free today!

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