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Picture this: It’s 3 a.m., and Sarah has just remembered she hasn’t bought her mom’s holiday gift yet. Like millions of other last-minute shoppers, she reaches for her phone. In…

Let’s get this straight: To succeed in marketing, you need three things—a great product, great technology to enable your strategy, and a great team to execute it. But buying great…

Marketing is at the forefront of AI adoption across business functions, especially in leveraging GenAI (Gartner). And it’s no wonder—44% of marketing leaders report increased productivity as GenAI’s top benefit,…

Now that we’re in the thick of the holiday season and promotional messaging is ramping up, marketers everywhere are facing the same fear: Are my customers tired of hearing from…

Social media has become the discovery engine for one-third of shoppers seeking new products. Seasoned retailers and e-commerce executives furrow their brows when I present this fact. They’ve spent decades…

There is no worse feeling than spending hours crafting the perfect email only to find that once it hits the recipient’s inbox, only half the message displays to the recipients.…

The marketing technology (martech) landscape continues to grow, with no signs of stopping. According to Chief Martec, there are now 14,106 martech platforms available, which represents a 27.8% growth from…

Modern, data-driven marketing hinges on the ability to deliver highly targeted and personalized messages to specific customer segments. Many organizations aim to send tailored offers, valuable tips, or personalized content…

We’re excited to officially introduce the Iterable Plaza, our newly revamped community platform. This launch has been a long time in the making, and we can’t wait to finally share…

As our name suggests, Iterable is constantly iterating and innovating, bringing the latest advancements in marketing automation right to your campaigns. Over the summer, we rolled out our release of…

Apple’s iOS 18 is now available for iPhone users, and it is full of exciting changes, including the biggest redesign ever to the photo gallery and the ability to schedule…

Mark your calendars for Tuesday, September 10, 2024, because we’ll be in the Big Apple for Activate Tour New York. This event isn’t just about keeping up with the latest…

With half of marketers declaring that email is their most impactful channel with automations generating up to 30 times more revenue per recipient, email marketing remains one of the most…

In this article, we explore the important of an IP warm-up and best practices to help improve email deliverability.

Here are some BFCM tips that can be easily and quickly implemented to help your team beat the rush. Is your ecommerce brand ready?

Today we’re going to dive into the basics of web push and the benefits it can bring to any cross-channel marketing program.

Let’s explore the strengths, limitations, and potential of PLG and ABM, both individually and when used together.

Read on for four ways you can use AI to take your campaigns up a notch and how Iterable’s AI Suite can unlock the most optimal messaging.

Connecting people with the products that bring them joy doesn’t happen in a vacuum—it requires a constant feedback loop of experimentation.

This blog post explores best practices for creating impactful email newsletters engage your audience and maintain relevance.