Transcend is the data privacy infrastructure that makes it simple for companies to give their users control over their personal data. By making data subject requests painless for companies, Transcend is putting users everywhere in the driver’s seat of their personal data.
Read on to learn more about how automating data privacy requests increases internal efficiencies and builds trust with your audience.
Global privacy laws like General Data Protection Regulation (“GDPR”), California Consumer Privacy Act (“CCPA”) and others mean that your consumers have the right to request access to or deletion of their data. These privacy requests must be rolled across a company’s entire tech stack, including through Iterable and other partners.
But it’s not just about the law. Seamlessly orchestrating your data privacy operations is an essential part of ensuring that your organization is building a unified brand experience that respects user data and builds trust.
Great brands don’t keep user data that they’re not supposed to have anymore. And there’s nothing worse than sending out a campaign email to a user who already opted-out based on their privacy preference.
To help companies address more agile data privacy operations, we recently worked with Iterable to launch an integration that fully automates user privacy requests (like access and erasure) across Iterable systems. Now companies can use the Transcend + Iterable integration to avoid manually processing data privacy requests and reduce the risk of human error.
This post will show how you can ensure that user privacy controls are managed across an entire data system in a simple and easy way, starting with channels across the Iterable platform.
Benefits of Automating Data Privacy Requests
As more consumers exercise their privacy rights, manual compliance workflows break down. The resources required to manage individual preferences across data systems with spreadsheets, ticketing systems, web-forms or docs become too much. Compliance gaps also start to emerge, including neglecting to ensure that a user privacy request is actually rolled through a partner data system like Iterable.
As a cross-channel marketing platform, Iterable enables email, mobile push, SMS, in-app notifications, web push, social, and more to work together seamlessly. Through these channels, you are optimizing the customer journey, but also collecting data in various—ideally transparent to your customer—ways.
The next time the legal team pings you because a user has asked to “access their data,” “be deleted” or “opt out,” actions will often need to be pushed across your entire data ecosystem, including Iterable.
Rather than a multi-step sequence of emailing your Iterable rep asking them to handle querying other SaaS vendors, consolidating across internal databases, and securely returning the data to the end-user, these requests can be automatically rolled through their entire Iterable system. The API allows Transcend to go into these data sources, find an individual’s data, implement an opt out or delete their data. This reduces your operational time and risk of human error, but most importantly, fills critical compliance gaps.
It’s simpler than you might think.
How to Integrate Transcend and Iterable
To set up the integration and increase confidence in your marketing automation:
Input just one Iterable API Key on the Transcend Admin Dashboard to connect Iterable + Transcend. Then, within Transcend, specify the data actions (e.g., access, erasure, or communication opt-out) to enable on different data points (e.g., Iterable global profiles, user events, and mailing lists). This is where you can also set access controls for your entire team.
Transcend will then automatically compile and operate on the data in the Iterable platform for each new privacy request you receive. This won’t require any manual intervention from your team.
Finally, since the integration is part of Transcend’s end-to-end encryption security model, Transcend cannot see the data it’s operating on in your systems. Crucially, this end-to-end encryption allows you to solve data privacy automation without inviting unnecessary risk.
How Companies Benefit From the Iterable + Transcend Integration
Companies like Opendoor, The Athletic, and Jane use Transcend + Iterable together, to ensure that their data privacy is handled across all Iterable channels.
For these companies, data privacy is of the utmost importance for their customers. An enriched customer experience has proper data privacy protocols in place to make sure anyone who interacts with your brand feels comfortable and safe doing so. The Transcend + Iterable integration ensures this process is automatic and seamless for all involved.