A moment can change a life. From the “I do” to the “you’re hired,” whatever the situation may be, certain moments have a lasting impact.
For consumers, a moment of joy with a brand can solidify a long-term relationship of mutual benefit. The beauty of connecting consumers with products, services, and messages that make their lives that much easier cannot be undervalued. It’s quippy, but it’s true: the right message, at the right time, on the right channel really does bring joy to your customers.
So, with that in mind, we’re excited to kick off this year’s slate of Activate events to help you—the ones behind the scenes of amazing customer experiences—make joyful moments of lasting impact.
Let’s dive in.
What is Activate?
For those unfamiliar or in need of a refresher, Activate is the premier event series for anyone impacting the customer experience. Marketers, data scientists, product managers, and everyone in between have been coming to Activate for years now to learn about creating the best customer experience and network with leading professionals in the industry.
Over the past two years of virtual Activates, we’ve received feedback from countless attendees akin to this actual quote from a previous attendee:
“I thoroughly enjoyed the virtual experience—I have missed in-person opportunities to attend conferences and Activate has done a great job in creating an environment that is the closest thing to achieving this.”
While we’re ecstatic to hear people enjoy the virtual environments we’ve created, we also want to make sure everyone knows, we hear you. So, this year, we’re expanding the scope of Activate to reach you—wherever you are—across three stellar events.
First up, we’re opening the year virtually on April 6th with Activate Virtual, where attendees will dive into the building blocks of a joyous moment. From personalization to data management to storytelling and cross-channel marketing, Activate Virtual has you covered to show you how to connect with consumers at the individual level.
Our agenda is jam packed with good stuff for you this year from our amazing keynote speaker, award winning journalist and podcaster Guy Raz, to our special guest speaker, former Pixar storyteller Matthew Luhn. We can’t wait for you to hear their stories.
Activate Summit Europe
Shortly after Activate Virtual, we’re going back in person—we’re just as excited about it as you are! Coming May 25-26th, Activate Summit Europe will hit London with all the insights of Virtual, but with the added benefit of being amongst your peers to keep the conversation going.
Activate Summit North America
Last, but certainly not least, we’re coming home to our headquarters city, San Francisco for Activate Summit North America from September 7-9. Registration for this event is coming soon, but you can save the date at the link above.
It goes without saying, but we will anyway. Activate in 2022 is unlike anything we’ve done before and we cannot begin to tell you how excited we are to have you join us!
Who Should Attend Activate and Why?
Short answer: you and all of your friends should attend to learn from and network with the best of the best.
Slightly longer answer: Activate is for the Dreamers, Builders, and Makers who want to create marketing moments that make a positive impact on a consumer’s livelihood.
A memorable moment requires the culmination of innovation, strategy, and creativity that comes from Dreamers, Builders, and Makers.
When crafting marketing moments, Dreamers focus on the emotion. What do you want your customers to feel as they interact with your brand? Elation? Comfort? Emotion drives decisions and behavior. Dreamers find the core motivation of their customers and bring it to the forefront for impactful moments time and time again.
Builders, meanwhile, assemble the framework to support these moments and sustain—or build—positive associations with your brand. Wherever customers are and through whichever channels they use, Builders find the best ways to centralize data and send out relevant messaging for each user.
And finally, Makers. Makers weave an empathetic story that connects with users at the personal level. Makers contextualize a brand’s marketing to guarantee consumers feel a kinship with the brand—a mutual understanding. With this connective tissue growing, brands maintain a steady relationship with their customers.
At Activate, these industry leaders come together to share their knowledge and experiences for the betterment of marketing—and brand-consumer relationships—as a whole. Attendees and speakers alike hear from the best of the best about how to create joyful experiences that drive LTV and build brand ambassadors at scale.
We’ll See You Here, There, and Everywhere
Our goal in expanding the scope of Activate was to bring the insights to you, wherever you are and in the ways that mean the most sense for you. Maybe you prefer the virtual setting. We’ve got you covered. Maybe you miss the camaraderie of attending events in person. We’ve got you covered there too.
We’ll see you soon.