The global pandemic has impacted not only how we communicate, but also our relationships. Time spent in social isolation has changed how we interact with one another and how we interact with the brands we shop.
With that in mind, we wanted to better understand how consumer psychology has shifted in the past year. By surveying 1,500 consumers from the U.S. and U.K., we gained better insights into exactly what consumers are looking for from brands and what they prioritize in their shopping experience.
Through our consumer psychology of marketing poll, we found three key takeaways:
- Positive or negative, you can be sure consumers will share their brand experience
- It’s time for brands to verbalize their values
- Brands should prioritize diversity, equity and inclusion (DEI) in marketing messages
That’s just the tip of the iceberg. Within the infographic, you’ll get a more detailed look at what tone consumers prefer in marketing messages, why consumers are more receptive to brands sharing their values, and what consumers prioritize with respect to the pandemic.
Click on the infographic to take a closer look at all the insights and download a copy for yourself.
Understanding Consumer Psychology Can Improve Your Customer Experience
Getting an idea of how consumers are thinking while they interact with your brand can help you deliver the right messages to the right people at the right time. To create a holistic, seamless customer experience, you’ll not only need to know how customers receive certain messages, but also where they want to receive them. Adopting a multi-channel marketing approach can ensure you are reaching customers at the right time and place.
To learn more about building a personalized customer experience, check out our whitepaper on using metadata to create advanced cross-channel campaigns.