As email senders, brands are often faced with the common and overwhelming feeling of “why?” Why are my emails not being accepted by Microsoft? Why are my emails landing in the promotional tab versus the primary inbox? Why are my emails landing in the spam folder vs the inbox?
It can feel deflating to a marketer when the answer to “why” isn’t easily identifiable. It can feel like we are just sending emails into a dark hole and whatever the omniscient Mailbox Providers respond with, we just have to accept.
What makes the “why” questions particularly difficult to answer is when senders are not able to identify the “what.” What are mailbox providers looking at when they are reviewing inbound messages? What is email reputation and what aspects of a sender are applied to that reputation? What are the positive and negative metrics that Mailbox Providers give back to senders to help them understand their performance?
The Activate Deliverability Workshops
Fear not! The Iterable Deliverability Team wants to help you answer the “whys” and the “whats” at our upcoming Activate Summit Workshops. Iterable’s own Senior Email Deliverability Consultant, Rob Schneider, will be hosting email deliverability workshops. Rob has over a decade of experience in the compliance, anti-abuse, and deliverability worlds at both the agency and email service provider (ESP) level. He has supported some of the largest worldwide brands and takes a data driven approach in driving strategic recommendations. Rob is also an active member of the Messaging Malware Mobile Anti-Abuse Working Group (M3aawg).
During these deliverability workshops, Rob will be touching on two very core areas of email deliverability. First, the foundations of sender email reputation, including what it is, and how it’s applied from the mailbox providers to the sender. Rob will address what the positive and negative signals senders receive from mailbox providers, how to read them, and how to troubleshoot from those negative signals. The second topic will relate to recipient list hygiene management and smart ways to “sunset” email recipients who senders need to part ways with.
If you’re planning to attend a deliverability workshop, be prepared to interact and learn from other email marketing professionals and how they tackle these core issues. There will be time for group exercises and discussions, to give attendees time to learn from one another. Don’t miss out on getting back to the basics of email deliverability and what matters within the industry. See you there!
We’re looking forward to seeing you at Activate! Be sure to register to save your spot.