As marketers, it can be easy to focus our resources on acquiring new customers. Nurturing these customers with hyper-personalised experiences that will build long-term loyalty is just as important—but no doubt a challenge.

Join us and hear from marketing leaders at Pandora and AllSaints, as we discuss how you can engage with your customers throughout the entire journey and build meaningful interactions across the lifecycle.

In this session, you will:

• Learn the top tips to building long-term customer relationships
• Discover the latest trends in loyalty marketing and the shift to LTV
• Learn the right KPIs to track to increase loyalty